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NY Times Says We’ve Got the Roadmap for Living Longer

Can We Live to 200?, a recent New York Times Article, provides a roadmap with the innovations that are currently being explored that have the potential to massively extend the average human life expectancy. From mRNA Vaccines that are currently being used to fight COVID-19, to nano-scale robots that could help our bodies fight cancer in the next hundred years, advancements in the sciences are progressing rapidly.

A looming threat to baby boomers is cognitive decline, most commonly, the Alzheimer’s epidemic. Alzheimer’s is the sixth most common cause of death in the US. Although Alzheimer’s risk goes up with age, there is much that can be done to work toward prevention. Together, scientists, philanthropists, and government institutions are in aggressive pursuit of a world without Alzheimer’s disease.

After an hour of exposure at 40Hz, the researchers found a 40 to 50% reduction in the levels of beta amyloid proteins in the hippocampus.

Experts agree that new approaches to Alzheimer’s therapies are needed, including noninvasive, drug-free solutions that meet today’s dynamically aging population. Scientific studies are focusing on drug discoveries to inhibit plaque build-up as well as noninvasive therapies like 40Hz light and 40Hz sound to entrain healthy brain function. “Shining a Light on Alzheimer’s,” the author of the NYTimes article writes, “Devices that stimulate the brain using specific frequencies of light and sound might help treat Alzheimer’s disease and other causes of cognitive decline.”

Healthy brains feature rhythmic patterns, or brain waves, that oscillate at a range of 30 to 100 Hz, and are associated with higher-order cognitive function. These frequencies are known to decrease in the brains of people with Alzheimer’s. 40Hz light stimulation is known to entrain healthy brain rhythms leading to improved mental acuity, memory, and attention. Rejuvenated healthy brain rhythm boosts the response of microglia, naturally existing cells that clear harmful debris such as amyloid plaque in the brain.

MIT researchers have shown that using LED lights flickering at a specific 40Hz frequency can substantially reduce the beta amyloid plaques seen in Alzheimer’s disease. After an hour of exposure at 40Hz, the researchers found a 40 to 50% reduction in the levels of beta amyloid proteins in the hippocampus.

Today, BEACON40® light systems are available for home and office use. Institutional product lines are also available. BEACON40® lights are safe, silent, and noninvasive. They’re designed to deliver nurturing lights that fade into the background with precision engineering that meets caregiver needs. Note: BEACON40 is not a medical device and is not intended as a treatment for Alzheimer’s disease.

Each day, advances in science and technology are increasing longevity and enhancing the quality of life for millions of people. As a health and wellness company, grounded in technology solutions, our pride lies in fast-tracking promising research into a safe and non invasive light system for at-home use.  Our aim is to deliver hope and help to those who are battling cognitive decline, maintaining brain health, or looking to be proactive with preventative therapy.



A doctor-recommended light therapy that rejuvenates brain function leading to remarkable health benefits. Choose a light system that fits effortlessly into your daily routine.

BEACON40 Lightscape

A 4-light system to fits into common areas like lounges, game rooms, or libraries where groups of people experience the lights and move freely about the spaces. The lights are synchronized to fill large rooms with safe, rejuvenating light to complement daily routines and planned activities.

Beacon40 Surround Light for cognitive decline

BEACON40 Surround

Our synchronized 2-light system is best for larger rooms and shared spaces like family rooms and offices. Set them up on either side of the TV and turn them on while you’re watching your favorite programs. Or set them on conference tables or end tables for daily meetings. Think of them like a candle that casts glimmering light to improve concentration and executive function.

Beacon40 light left facing

BEACON40 Personal

We designed Beacon40 Personal to fit into any home or office. Turn it on for at least one hour a day and experience the passive therapy of rejuvenating 40Hz light. Use them in any room at home while you answer emails, during meals or while you go about your daily routines. Use voice controls to set your personal preferences including tone, brightness and schedule.

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