About Us

BRIGHT is on a mission to beat Alzheimer’s disease and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use wellness products and platforms for enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists and business professionals who are also mothers, daughters, husbands and wives caring for our families ….and yours.

About Us

BRIGHT is on a mission to beat Alzheimer’s disease and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use wellness products and platforms for enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists and business professionals who are also mothers, daughters, husbands and wives caring for our families ….and yours.

LIFESPANS ARE EXPANDING, BRAIN HEALTH IS NOT

46.8

Million

people worldwide living with some form of dementia

1 of 9

Adults

in US over 65 living with Alzheimer’s

6th

Leading Cause

of death in America — Alzheimer’s

13

Million

American’s living with Alzheimer’s by 2050

Alzheimer's is called a family disease because it affects everyone

Alzheimer’s disease is called a family disease because the ongoing stress of watching a loved one decline has a destructive effect on everyone. That’s why BRIGHT focuses on family and caregiver needs. Everything we do is in the service of families battling Alzheimer’s disease and other forms of cognitive decline.
Our first product, Beacon40, is a safe, noninvasive light system designed to help rejuvenate brain health and improve mental acuity, memory and attention.
BRIGHT wellness products are trusted by health practitioners, therapists, and families across the country who are caring for people seeking Alzheimer’s treatments.

Meet the Bright Team

BRIGHT was founded because of the critical need to address the global Alzheimer’s disease epidemic and to take advancing Alzheimer’s research out of the lab and into your home. It’s impossible to meet someone who hasn’t been personally touched by Alzheimer’s disease. If we’re lucky enough to live a long life, eventually each of us will either be an Alzheimer’s patient or a caregiver. Each of us is personally driven to harness the power of science to improve and extend lives, beginning with brain health.

Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness.

Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business.

Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.

As Chief Operating Officer, Irina Tanenbaum is driven personally and professionally by the BRIGHT mission. Irina helped establish the health and technology company with the same ambition to join in the battle against cognitive decline and bring hope to families struggling with Alzheimer’s disease and other dementias.

Prior to joining BRIGHT, Irina spent 15 years
leading investment research and due
diligence for institutional investors. Irina ran
investment research at a FinTech startup,
which propelled her into the world of
entrepreneurship. Irina founded her own
consulting firm, cultivating growth for seed-stage companies. Irina has worked with
FinTech, MedTech, life sciences, consumer,
and social media companies.

Irina holds a BS in finance from Rutgers
University School of Business and an MBA
from the Stern School of Business, New York
University. She is passionate about providing
education and growth opportunities to low income communities and has volunteered for
iMentor and Upwardly Global.

As Chief Knowledge Officer, Veronica Price oversees knowledge management for BRIGHT ensuring that the company effectively leverages current and emerging research and resources. Veronica also shares the company’s motivation to battle cognitive decline as a caregiver of a loved one with Alzheimer’s disease.

Veronica brings to BRIGHT an education in neurobiology and 20+ years of diverse business experience in start-ups, corporations, and nonprofits. Prior to BRIGHT, Veronica has focused on entrepreneur training, program pilots, and developing new markets, as well as advising organizations on innovation strategy. A serial entrepreneur in her own right, Veronica ran a successful business for more than 10 years.

Veronica holds a Bachelor’s of Science from Binghamton University focusing on the biology of behavior, perception, and memory.

Kim brings nearly two decades of expertise in developing and implementing strategic marketing campaigns that support revenue growth. Her background includes heading operations at the agency level as well as directing hyper-focused expansion across an array of marketing channels. Kim’s analytical prowess drives our strategic planning by analyzing trend data and customer engagement.

As head of demand generation, Kim leads BRIGHT’s digital engagement from education to purchase. Her passion for delivering information through contextual search and applicable content has helped BRIGHT advance its ongoing mission of hope and help.

The mother of three grown children, Kim also cares for her aging parents, like so many in the “sandwiched” generation.

Liza has more than 10 years experience as a strategic capital decision-maker for leading investment managers and global corporations.

Before joining BRIGHT, Liza was an investment analyst at foundations and endowments including Trinity Church, SUNY Stony Brook, and The Juilliard School. Prior to that, she managed a $100M+ strategic investment portfolio at Amex. Liza began her career as a corporate loan officer at Raiffeisenbank.

Liza holds an MBA from Fordham University, with a concentration in finance and accounting. She is passionate about helping disadvantaged groups find empowerment through economic opportunity and has mentored immigrant-owned businesses as a volunteer for Net Impact.

Ale is placed at a unique intersection of operations, marketing, project management, and creativity. She has worked with tech, wellness, and fashion startups as well as established advertising companies including McCann Erickson and Foote, Cone & Belding. Ale brings this diverse experience as well as grit and an obsession with execution to her role as Assistant Director of Operations of BRIGHT. Ale’s work in advertising has earned her a Cannes Lions award for campaign effectiveness. She holds an MBA from Vilnius Gediminas Technical University. She is passionate about photography and enjoys learning about non-invasive holistic treatments.

Mary has built her career around global health through experiences at one of the top cancer institutes in the U.S. and via hands-on-engagement with small hospitals in remote villages in the Himalayas. She is committed to nurturing healthy lifestyles for people of all ages and hopes to champion healthy brain habits through her work at BRIGHT.

Focusing on customer success and outcomes, Mary sets the strategy and implements practices that meet the needs of caregivers, and people seeking to live their fullest lives.

Mary is originally from Louisiana with a Bachelor of Arts from Rhodes College, Memphis, TN.

A storyteller across mediums, Aliana works diligently to help create a consistent footprint across our social media channels. Through a deep understanding of our mission and value proposition, she has established trust and relays our voice with authenticity.

Before joining BRIGHT Aliana led strategies for numerous fast growing and established companies.

When not creating content, she enjoys cinema, traveling and spending afternoons in the park with her pup Luna.

Jessie’s experience working for Boston startups and HubSpot has honed her skill and creativity in marketing and SEO. Jessie joins the BRIGHT team ready to bring new ideas and a fresh mind to BRIGHT’s mission.

Jessie recently graduated from the University of Michigan with a B.A. in Psychology, where she was a varsity coxswain for 3 years. She is passionate about sustainable fashion.

As CEO, Wendy Bronfin brings deep knowledge and passion for technology-based products rooted in education and health for all ages, from children to the elderly. As a mother and caregiver for a parent with cognitive decline, Wendy shares in BRIGHT’s determination to fight Alzheimer’s disease as a global health crisis. Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness. Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business. Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.