About Us

BRIGHT is on a mission to beat age-related memory loss and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use products and platforms for longevity and enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists, and business professionals who are also mothers, daughters, husbands, and wives caring for our families... and yours.

About Us

illustration of brain mapping

BRIGHT is on a mission to beat age-related memory loss and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use products and platforms for longevity and enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists, and business professionals who are also mothers, daughters, husbands, and wives caring for our families... and yours.

LIFESPANS ARE EXPANDING, BRAIN HEALTH IS NOT

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46.8

Million
people worldwide living with some form of dementia
Cognitive Decline Icon

1 of 9

Adults

in US over 65 living with Alzheimer’s
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6th

Leading Cause

of death in America — Alzheimer’s
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13

Million

American’s living with Alzheimer’s by 2050

We Imagine a World Without Alzheimer's disease

While there is no known cure, research shows that 30% of Alzheimer’s can be prevented by adopting healthy lifestyle habits and new drug-free, passive therapies to avoid or slow the progression of the disease. BRIGHT developed BEACON40 lights to create easy-to-use daily habits that promote brain health and wellness. Our smart-home-connected BEACON40 systems deliver lights flashing at 40Hz, this frequency is known to improve sleep, mental acuity, memory, and attention. This gives families the ability to access a science-based solution for cognitive health which is universally available without a doctor’s prescription.

Meet the Bright Team

BRIGHT was founded because of the critical need to address the cognitive decline epidemic and to take advancing scientific research out of the lab and into your home. It’s impossible to meet someone who hasn’t been personally touched by age-related memory loss. If we’re lucky enough to live a long life, eventually each of us will either be a memory-care patient or a caregiver. Each of us is personally driven to harness the power of science to improve and extend lives, beginning with brain health.

Wendy Bronfin, CEO
Veronica Price Chief Knowledge Officer
Kim Gobbi Vice President, Demand Generation
Liza Mcatavey Director of Finance
Ale Antonick-Narcisse Assistant Director of Operations
Jessie Cheimets Digital Marketing Manager
Wendy Bronfin, CEO
Irina Tanenbaum, COO
Veronica Price Chief Knowledge Officer
Kim Gobbi Vice President, Demand Generation
Liza Mcatavey Director of Finance
Ale Antonick-Narcisse Assistant Director of Operations
Mary Walters Customer Success Manager
Aliana Galan Social Media Community Manager
Jessie Cheimets Digital Marketing Manager

Advisors

Terry Moore Chairman
Dr. Amy Baxter Advisor
Arturas Vaitaitis Advisor
Katya Sverdlov Advisor
Terry Moore Chairman
Dr. Amy Baxter Advisor
Katya Sverdlov Advisor
Dr. Max Signaevsky Advisor
Arturas Vaitaitis Advisor

TRAIN YOUR BRAIN TO BUILD MEMORIES

We can’t get younger every day, but we can get better. The way we live influences the likelihood of preventing memory loss and other cognitive decline. Using noninvasive solutions like 40Hz light stimulation as part of your daily wellness routine may help maintain healthy brain function, improve sleep and boost memory.

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BEACON40 Personal

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BEACON40 Surround

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Modern Living Room with Beacon40 lights
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Safe Light

BEACON40 lights are safe, quiet, and noninvasive. They’re designed to fade into the background while you go about your daily routines. Use them while watching TV, reading, or answering emails.

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Cutting Edge Science

Families battling cognitive decline need help now. There just isn’t time to wait. BEACON40 brings the latest advances in scientific research into your home or office today.

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Smart Home Connected

Setup is easy. Use the TUYA app to connect your BEACON40 lights to Google Home, Apple HomeKit, and Amazon Alexa. Use voice controls to set your personal preferences, including tone, brightness, and scheduling.