About Us

BRIGHT is on a mission to beat age-related memory loss and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use products and platforms for longevity and enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists, and business professionals who are also mothers, daughters, husbands, and wives caring for our families... and yours.

About Us

BRIGHT is on a mission to beat age-related memory loss and prevent cognitive decline. We live at the intersection of wellness and technology, fast-tracking scientific research to create safe, easy-to-use products and platforms for longevity and enhanced brain health. Our team is comprised of mission-driven entrepreneurs, seasoned product developers, technologists, neurobiologists, and business professionals who are also mothers, daughters, husbands, and wives caring for our families... and yours.

LIFESPANS ARE EXPANDING, BRAIN HEALTH IS NOT

46.8

Million

people worldwide living with some form of dementia

1 of 9

Adults

in US over 65 living with Alzheimer’s

6th

Leading Cause

of death in America — Alzheimer’s

13

Million

American’s living with Alzheimer’s by 2050

We Imagine a World Without Alzheimer's disease

While there is no known cure, research shows that 30% of Alzheimer’s can be prevented by adopting healthy lifestyle habits and new drug-free, passive therapies to avoid or slow the progression of the disease. BRIGHT developed BEACON40 lights to create easy-to-use daily habits that promote brain health and wellness. Our smart-home-connected BEACON40 systems deliver lights flashing at 40Hz, this frequency is known to improve sleep, mental acuity, memory, and attention. This gives families the ability to access a science-based solution for cognitive health which is universally available without a doctor’s prescription.

Meet the Bright Team

BRIGHT was founded because of the critical need to address the cognitive decline epidemic and to take advancing scientific research out of the lab and into your home. It’s impossible to meet someone who hasn’t been personally touched by age-related memory loss. If we’re lucky enough to live a long life, eventually each of us will either be a memory-care patient or a caregiver. Each of us is personally driven to harness the power of science to improve and extend lives, beginning with brain health.

Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness.

Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business.

Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.

As Chief Knowledge Officer, Veronica Price oversees knowledge management for BRIGHT ensuring that the company effectively leverages current and emerging research and resources. Veronica also shares the company’s motivation to battle cognitive decline as a caregiver of a loved one with Alzheimer’s disease.

Veronica brings to BRIGHT an education in neurobiology and 20+ years of diverse business experience in start-ups, corporations, and nonprofits. Prior to BRIGHT, Veronica has focused on entrepreneur training, program pilots, and developing new markets, as well as advising organizations on innovation strategy. A serial entrepreneur in her own right, Veronica ran a successful business for more than 10 years.

Veronica holds a Bachelor’s of Science from Binghamton University focusing on the biology of behavior, perception, and memory.

Laura Sanders is an experienced global startup advisor. Having held roles from CFO to COO and Business Development, she has spent the last 20 years supporting and growing technology and media startups on the west coast.

Laura began her career as an investment banker at UBS and Citigroup in New York focusing on the industrials, media and gaming sectors.

She received an M.B.A. in Finance and Management from NYU’s Stern School of business and earned a B.S. in Accounting from Lehigh University.

She has also held a Top-Secret security clearance from the US Department of Defense.

Kim brings nearly two decades of expertise in developing and implementing strategic marketing campaigns that support revenue growth. Her background includes heading operations at the agency level as well as directing hyper-focused expansion across an array of marketing channels. Kim’s analytical prowess drives our strategic planning by analyzing trend data and customer engagement.

As head of demand generation, Kim leads BRIGHT’s digital engagement from education to purchase. Her passion for delivering information through contextual search and applicable content has helped BRIGHT advance its ongoing mission of hope and help.

The mother of three grown children, Kim also cares for her aging parents, like so many in the “sandwiched” generation.

Michael leverages his degree in finance and business management along with over 15 years of e-commerce marketing experience to help e-commerce brands achieve compounding growth. As the founder of New England Automation, a marketing and growth agency, he has helped numerous businesses in various industries achieve and sustain exponential revenue and profit growth.

As a life-long entrepreneur, and e-commerce business owner, Michael brings a thoroughly tested synergistic approach to digital marketing and growth strategy.

As the e-commerce marketing director at BRIGHT, Michael leads all paid advertising efforts and works closely with the BRIGHT team to efficiently deliver company’s message of hope and help to all who can benefit.

Michael’s passion for helping impact-based businesses change the world is closely aligned with BRIGHT’s mission of providing hope and help to every family battling Alzheimer’s and cognitive decline.

Liza has more than 10 years experience as a strategic capital decision-maker for leading investment managers and global corporations.

Before joining BRIGHT, Liza was an investment analyst at foundations and endowments including Trinity Church, SUNY Stony Brook, and The Juilliard School. Prior to that, she managed a $100M+ strategic investment portfolio at Amex. Liza began her career as a corporate loan officer at Raiffeisenbank.

Liza holds an MBA from Fordham University, with a concentration in finance and accounting. She is passionate about helping disadvantaged groups find empowerment through economic opportunity and has mentored immigrant-owned businesses as a volunteer for Net Impact.

Ale is placed at a unique intersection of operations, marketing, project management, and creativity. She has worked with tech, wellness, and fashion startups as well as established advertising companies including McCann Erickson and Foote, Cone & Belding. Ale brings this diverse experience as well as grit and an obsession with execution to her role as Director of Operations of BRIGHT. Ale’s work in advertising has earned her a Cannes Lions award for campaign effectiveness. She holds an MBA from Vilnius Tech University. She is passionate about photography and enjoys learning about non-invasive holistic treatments.

Jessie’s experience working for Boston startups and HubSpot has honed her skill and creativity in marketing and SEO. Jessie joins the BRIGHT team ready to bring new ideas and a fresh mind to BRIGHT’s mission.

Jessie recently graduated from the University of Michigan with a B.A. in Psychology, where she was a varsity coxswain for 3 years. She is passionate about sustainable fashion.

As CEO, Wendy Bronfin brings deep knowledge and passion for technology-based products rooted in education and health for all ages, from children to the elderly. As a mother and caregiver for a parent with cognitive decline, Wendy shares in BRIGHT’s determination to fight Alzheimer’s disease as a global health crisis. Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness. Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business. Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.

As Chief Operating Officer, Irina Tanenbaum is driven personally and professionally by the BRIGHT mission. Irina helped establish the health and technology company with the same ambition to join in the battle against cognitive decline and bring hope to families struggling with Alzheimer’s disease and other dementias.

Prior to joining BRIGHT, Irina spent 15 years
leading investment research and due
diligence for institutional investors. Irina ran
investment research at a FinTech startup,
which propelled her into the world of
entrepreneurship. Irina founded her own
consulting firm, cultivating growth for seed-stage companies. Irina has worked with
FinTech, MedTech, life sciences, consumer,
and social media companies.

Irina holds a BS in finance from Rutgers
University School of Business and an MBA
from the Stern School of Business, New York
University. She is passionate about providing
education and growth opportunities to low income communities and has volunteered for
iMentor and Upwardly Global.

Veronica holds a Bachelor’s of Science from Binghamton University focusing on the biology of behavior, perception, and memory.

The mother of three grown children, Kim also cares for her aging parents, like so many in the “sandwiched” generation.

Liza has more than 10 years experience as a strategic capital decision-maker for leading investment managers and global corporations.

Ale is placed at a unique intersection of operations, marketing, project management, and creativity. She has worked with tech, wellness, and fashion startups as well as established advertising companies including McCann Erickson and Foote, Cone & Belding. Ale brings this diverse experience as well as grit and an obsession with execution to her role as Assistant Director of Operations of BRIGHT. Ale’s work in advertising has earned her a Cannes Lions award for campaign effectiveness. She holds an MBA from Vilnius Gediminas Technical University. She is passionate about photography and enjoys learning about non-invasive holistic treatments.

Mary has built her career around global health through experiences at one of the top cancer institutes in the U.S. and via hands-on-engagement with small hospitals in remote villages in the Himalayas. She is committed to nurturing healthy lifestyles for people of all ages and hopes to champion healthy brain habits through her work at BRIGHT.

Focusing on customer success and outcomes, Mary sets the strategy and implements practices that meet the needs of caregivers, and people seeking to live their fullest lives.

Mary is originally from Louisiana with a Bachelor of Arts from Rhodes College, Memphis, TN.

A storyteller across mediums, Aliana works diligently to help create a consistent footprint across our social media channels. Through a deep understanding of our mission and value proposition, she has established trust and relays our voice with authenticity.

Before joining BRIGHT Aliana led strategies for numerous fast growing and established companies.

When not creating content, she enjoys cinema, traveling and spending afternoons in the park with her pup Luna.

Jessie recently graduated from the University of Michigan with a B.A. in Psychology, where she was a varsity coxswain for 3 years. She is passionate about sustainable fashion.

Advisors

Terry co-founded BRIGHT following 30+ years in management consulting focused on strategic marketing services to large corporations, including ConAgra, Ameritech, and H.J. Heinz. In 1994, Terry established Water Treatment Warehouse, providing ecologically safe chemicals to water treatment facilities. Terry has been a speaker at the United Nations and Columbia University, and his TED Talks have garnered ten million views and are in the top 20 most translated talks in the world. Extending his global impact, Terry sits on the boards of TEDx and the Columbia University Center for Radiological Research. He is also an advisor, investor and mentor to HealthTech and BioTech companies impacting innovation in public health. Terry founded The Radius Foundation to pursue his interest in multiple ways of knowing, as it has been his life-long belief that first-rate thinkers are too often limited by their conceptual paradigms. The foundation is a forum for creative dialogue among different views. Terry is a graduate of Ohio University where he earned a Bachelor of General Studies (BGS) degree.

Dr. Baxter is Founder and CEO of MMJ Labs Pain Relief, whose missions are to eliminate unnecessary pain and uncouple pain from fear. She invented VibraCool® to treat tendinitis and decrease opioid use, and her Buzzy® device has been used by over a quarter million people to control needle pain.

As a double boarded pediatric emergency physician, Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta. After graduating from Yale University and Emory University School of Medicine, she completed a pediatrics residency, child abuse fellowship, and emergency pediatrics fellowship. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer, and holds patents on FDA 510K cleared MDEA-Winning Buzzy® physiologic pain blocker, VibraCool® Massaging Ice Therapy and DistrACTION® cards.

National speaking venues include Exponential Medicine, AARP Life at 50+, and TEDMED. She has been named a 2017 Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.

Art is the inventor of MonBaby, Chief Technical Officer of Cantor startup and founder of MonDevices, where he currently directs all technological development. Past experience includes oversight of firm-wide technology for BGC Partners, where he served as Global Enterprise Architect Vice President. Art holds a Ph.D. in Experimental Physics from Columbia University, as well as a patent in the IT industry and over 50 scientific publications.

Katya founded the Law Offices of Katya Sverdlov, where her practice focuses on estate planning, probate and estate administration, Medicaid planning, elder law, and business succession matters. Prior to starting her own firm, she worked for two prominent law firms representing clients with a range of issues. Katya is also a Chartered Financial Analyst (CFA®), and spent twelve years working for several top Wall Street financial companies with a focus on investment banking and securities industries. Katya holds a Bachelor of Science degree in Economics from Cornell University. She earned her J.D. from the Brooklyn Law School.

Terry inspired BRIGHT following 30+ years in management consulting focused on strategic marketing services to large corporations, including ConAgra, Ameritech, and H.J. Heinz. In 1994, Terry established Water Treatment Warehouse, providing ecologically safe chemicals to water treatment facilities. Terry has been a speaker at the United Nations and Columbia University, and his TED Talks have garnered ten million views and are in the top 20 most translated talks in the world. Extending his global impact, Terry sits on the boards of TEDx and the Columbia University Center for Radiological Research. He is also an advisor, investor and mentor to HealthTech and BioTech companies impacting innovation in public health. Terry founded The Radius Foundation to pursue his interest in multiple ways of knowing, as it has been his life-long belief that first-rate thinkers are too often limited by their conceptual paradigms. The foundation is a forum for creative dialogue among different views. Terry is a graduate of Ohio University where he earned a Bachelor of General Studies (BGS) degree.

As BRIGHT’s Co-Founder, former COO, and advisor, Irina Tanenbaum is driven personally and professionally by the BRIGHT mission. Irina helped establish the health and technology company with the same ambition to join in the battle against cognitive decline and bring hope to families struggling with Alzheimer’s disease and other dementias.

Prior to joining BRIGHT, Irina spent 15 years
leading investment research and due
diligence for institutional investors. Irina was responsible for investment and operational due diligence at a FinTech startup, which propelled her into the world of
entrepreneurship. Irina founded her own consulting firm, cultivating growth for seed-stage companies. Irina has worked with
FinTech, MedTech, life sciences, consumer,
and social media companies.

Dr. Jack Keene has over 30 years of entrepreneurial experience and physician leadership. He co-founded Emergency Treatment Associates which revolutionized emergency department care in the Hudson Valley of New York.

A national expert on emergency department management, he and his team introduced modern triage, sophisticated quality management, risk management, bedside registration and the first emergency department electronic medical record north of New York City. His customer satisfaction program led to rave reviews.

Dr. Keene has years of strategic planning experience with a deep understanding of healthcare regulations, medical devices, fitness, wellness, rural healthcare and home healthcare needs. His knowledge of medicine as a science and healthcare as a business provides a valuable perspective to established businesses and start-up companies alike.

Dr. Signaevsky’s research interests in Neuroscience focus on developing an Artificial Intelligence/Machine Learning platform for diagnosis and quantification of neurodegenerative disease as well as developing an interface between the brain, its neural network, and computing devices.

Dr. Signaevsky has received his medical (MD) and research (Ph.D.) training in Russia and The Netherlands and moved to North America to pursue his life-long goals of solving fundamental medical problems. His first foray into the clinical research involved exploratory projects in cancer research, which led to a series of papers and patents. Later, Dr. Signaevsky successfully completed a five-year neuropathology residency at the University of British Columbia. It was followed by a fellowship in neurodegenerative diseases, and subsequently, by a fellowship in Brain Banking at the Icahn School of Medicine at Mount Sinai in New York, NY.

Dr. Signaevsky is also a recipient of a NIH/NIA Career Development in the Neuropathology of AD Award. He has co-founded NeuroSilica, Inc. in 2015, to lead the R&D of brain-computer interface.

TRAIN YOUR BRAIN TO BUILD MEMORIES

We can’t get younger every day, but we can get better. The way we live influences the likelihood of preventing memory loss and other cognitive decline. Using noninvasive solutions like 40Hz light stimulation as part of your daily wellness routine may help maintain healthy brain function, improve sleep and boost memory.

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BEACON40 Personal

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BEACON40 Surround

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Safe Light

BEACON40 lights are safe, quiet, and noninvasive. They’re designed to fade into the background while you go about your daily routines. Use them while watching TV, reading, or answering emails.

Cutting Edge Science

Families battling cognitive decline need help now. There just isn’t time to wait. BEACON40 brings the latest advances in scientific research into your home or office today.

Smart Home Connected

Setup is easy. Use the TUYA app to connect your BEACON40 lights to Google Home, Apple HomeKit, and Amazon Alexa. Use voice controls to set your personal preferences, including tone, brightness, and scheduling.

About Us

About Us